Local businesses jump start holiday sales

BRISTOL, R.I. (WPRI) — Local small businesses are offering early holiday deals to draw in shoppers ahead of the Black Friday rush.

“We know our products are a little bit different and more speical to people than in walls and larger retail shops,” Ashley Sousa of New Leaf Hair Studio said. Her business is one of many in Bristol participating the in the 13th Annual Holiday Preview, a two-day push urging shoppers to look in smaller local shops before hitting the big retail chains.

“It’s important to shop local because you want to support everyboy and their small businesses if you want to keep your town thriving,” Sousa said.

In addition to discounts, some shops have offered complimentary appetizers, and Christmas carols.

The second night of the Holiday Preview starts at 5:00 p.m. on November 22.

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