Eyewitness News #1 in 4 newscasts, grows in key demos

EAST PROVIDENCE, R.I. (WPRI) — Eyewitness News on WPRI 12 and Fox Providence finished strong in the February 2015 ratings period by winning four newscasts, demonstrating significant growth in key demos and consistently growing with Adults 18-49.

“In addition to covering the news of the day and bringing viewers impactful investigations, weather played a big role in our February coverage,” says Eyewitness News Director Karen Rezendes.  “Our team worked around the clock and during numerous storms to bring viewers the vital information they needed on-air and online.”

Highlights include:

  • Eyewitness News Starting Live at 5pm is #1
  • Eyewitness News at 5:30pm is also #1
  • Eyewitness News at 10pm on Fox Providence continues to be #1 for late, local news
  • Eyewitness News This Morning was once again the #1 newscast at 4:30am
  • Eyewitness News This Morning from 5am to 6am in virtual tie for #1 morning news
  • Eyewitness News at 6:30pm on Fox Providence beats ABC’s World News Tonight
  • WPRI.com has record breaking February with almost 12 million page views

This February, Eyewitness News demonstrated ratings success across all time periods. Eyewitness News Live at 5 p.m. won the time period in Adults 18-49, Women 25-54 and was in a virtual tie for Adults 25-54. Eyewitness News Live at 5 p.m. was consistent from February 2014 in Adults 18-49, while competitor WJAR was down 38% in the same demo for the time period.

Eyewitness News at 5:30 p.m. was another success story by winning in Adults 18-49. WJAR was down 34% in the same demographic.

The momentum continues with Eyewitness News at 6 p.m. It’s one of the closest races ever with Women 25-54 achieving a 4.0 rating. Eyewitness News continues to close the gap for this time period in all key demos.

Eyewitness News at 6:30 p.m. on Fox Providence was up 54% year to year with Adults 25-54, up 10% in Adults 18-49, and doubled its rating by 100% with Women 25-54. The 6:30 p.m. newscast on Fox Providence beat ABC’s World News Tonight in key demos with Adults 25-54 and Women 25-54.

In the late news race, Eyewitness News at 10 p.m. on Fox Providence continues its winning streak as the #1 newscast with Adults 18-49.

In the morning, Eyewitness News This Morning again wins the 4:30 a.m. time period – growing significantly by 235% in Adults 25-54 and a whopping 800% in Women 25-54. Eyewitness News grew 68% in Adults 18-49 for the same time period, while WJAR was down an average of 64% in all key demos. Eyewitness News This Morning from 5 a.m. to 6 a.m. was in a virtual tie for #1 in Adults 18-49 and Adults 25-54. While Eyewitness News was up an average 59% in all keys demos year to year, WJAR was down in the same demos by an average of 31%.

 Top investigations included:

When it comes to digital multi-screen coverage, WPRI.com had a record breaking month. WPRI.com was #1 in page views and ranked as the #1 TV news website for unique visitors. According to Adobe Analytics, WPRI.com was up 42% year to year in total page views, 300% in video views, 35% in unique visitors, and 35% in visits.

In other key programming, The Rhode Show, WPRI 12’s entertainment and lifestyle program was up 39% book to book with Women 35+ from November 2014.

“The growth in this February book shows that more viewers are counting on Eyewitness News for their local news and severe weather coverage,” says Patrick Wholey, President & General Manager of WPRI 12, Fox Providence, and myRITV. “We want viewers to know that we appreciate them making Eyewitness News their number one choice.”

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