PROVIDENCE, R.I. (AP) — Rhode Island officials are looking for a marketing firm that can create a $5 million tourism and branding campaign.
Commerce Secretary Stefan Pryor tells The Providence Journal that the state expects to issue a request for proposal Tuesday seeking one or several businesses to take on the project.
He said he expects to find a team that can compete “with the best in the country” and produce a top quality campaign that will reach not just the Northeast and New England, but also the United States.
Much of the state’s tourism spending is from state hotel-tax revenue. A portion of taxes collected in eight tourism districts has gone toward regional efforts in the districts.