(WISH) — It’s a retailer’s worst nightmare on one of the biggest online shopping days of the year.
Target’s website went down during Cyber Monday shopping Monday morning. The retail giant attributed it to high traffic.
“So sorry, but high traffic’s causing delays,” said a message, in part, when shoppers tried reaching Target.com.
The site remained down as of 10:40 a.m. By 10:52 a.m., it appeared to be back up and running. Still, shoppers were complaining on social media of problems with the site.
The National Retail federation expects 121 million people to shop online Monday, and that’s down just a bit from last year.
Target released the following statement Monday.
We are seeing a tremendous response to today’s 15 percent off sitewide offer. As of this morning, the volume was already twice as high as our busiest day ever. We continue to receive and process thousands of orders from guests who are shopping the entire site and taking advantage of the discount coupled with free shipping. As we experience spikes in traffic, our systems place guests in a queue and prompt them to access the site later. We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser.”
This post originally appeared on WISHTV.com