EAST PROVIDENCE, R.I. (WPRI) — As the holiday season begins, the Rhode Island State Police and Department of Transportation’s Office of Highway Safety will launch a new media initiative designed to curb impaired driving.
“Beyond the crash” is a video series that examines the personal toll of bad choices made by impaired drivers.
The 7-part series is described as an edgy, dramatic and sobering social media driven campaign.
The videos include first person narratives from 7 troopers who recount their work including on-scene memories, death notifications and crash reconstruction.
According to the National Highway Traffic Safety Administration, in 2015 10,265 people were killed in crashes that involved an impaired driver.
“The rippled of destruction beyond a crash that often involves a fatality is unexpected and vast. From the troopers who respond and often see very terrible things to all of the people whose lives intersect with the victim or offender, the ramifications are far-reaching, devastating and life-altering. With the videos and TV spots we’ve developed, we hope that we can at least get a conversation started, change some bad behavior and reach those who might otherwise continue to make bad choices.” – Rhode Island State Police Colonel Ann C. Assumpico
The campaign is funded by a grant from the National Highway Traffic Safety Administration and is produced by RDW Group, Phantasm Pictures and Millcove Productions.
“I won’t kid you; some of it is hard to watch. It’s riveting and sad and awful and human all at once. Our first responders, in this case our troopers, are human beings. They have a job to do and they do it. But they are still human beings and the toll of these senseless impaired driving tragedies stay with them.” – Gabrielle Abbate, Chief of Highway Safety for the Rhode Island Department of Transportation