PSA alerts prom-goers to dangers of impaired, distracted driving

Screen shot from Dartmouth police PSA

DARTMOUTH, Mass. (WPRI) — As we move into prom season, the Dartmouth Police Department is using social media in an effort to educate students about the dangers of impaired and distracted driving.

While the department has taken a lighter tone in past videos, police posted a more serious PSA this week in hopes it will save some young lives.

“It was my idea – based on the impact we’ve had just through video – why don’t we do a reenactment and push it out through Facebook, social media, and YouTube, and see what kind of impact it has?” said Detective Kyle Costa.

According to the Insurance Institute for Highway Safety, approximately one out of every three deadly, alcohol-related crashes involving teenagers happens between April and June.

“It’s always been drinking and driving, traditionally,” Costa explained. “There is so much more out there now that’s affecting this generation, as far as texting while driving – ergo, distracted driving – and also drugging and driving.”

Police partnered with the Dartmouth Youth Advocate and Dartmouth Community Television to create the PSA. The young actors are Bishop Stang students and all of the emergency responders in the video volunteered their time.

“This is a good way for us to show you can have a huge impact without spending a dime,” said Costa.

“We’re going to show it in front of the school, all of the seniors and all of the underclassmen going to the prom, before the prom, as a message to be smart and do right,” added Bishop Stang Assistant Principal Michael O’Brien.

Costa said he hopes the video reaches far past the Dartmouth town line.

“Watch our video, use our video if you’d like,” he said. “That’s why we put it out there. This isn’t a Dartmouth problem, it’s a worldwide problem.”

Click here to watch the PSA on Youtube »